2028/2029 Xterra price to be sub-$40k, beating Bronco, Jeep Wrangler, 4Runner pricing

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Article - https://carbuzz.com/2029-nissan-xterra-suv-priced-below-40000-dollars/

Nissan is looking to undercut the starting prices of its competitors - the Ford Bronco, Jeep Wrangler, Toyota 4Runner by pricing it under $40,000.

This is how much the competitors currently cost (MSRP) for the lowest base models:

Jeep Wrangler 4-Door: $40,595
4Runner: $41,870
Bronco: $39,995
Honda Passport: $44,950
Land Cruiser: $57,880

Nissan Americas CEO Christian Meuner says this goal under-$40,000 price will be possible due to an “everything you need, nothing you don’t” Xterra generation.

“We've lost our way a little bit, putting a lot of technology for the sake of it, adding a lot of features and cost to our cars. We're going to stop doing it. And Xterra, I think, is going to be the symbol of this…. [Nissan is] going to bring an Xterra with everything you need, nothing you don't, which is the slogan that was used in 2002, which we believe is right for the brand.” - Nissan Americas CEO Christian Meuner.
 
 
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